WHAT WE DO

Brass Tactics has a proven track record of success in campaign management with a focus on engagement, organizing, and earned media advocacy campaigns.


Brass Tactics Specializes in Two Primary Areas of Expertise

Issue Engagement & Electoral Organizing

We approach engagement and organizing as an intensive effort to build relationships, often through a lens that benefits grassroots groups in elections.

We train volunteers and clients’ members to understand engagement strategies and effectively utilize tactics to directly reach key decision-makers.

We combine traditional organizing principles and tactics with new technology that improves communication and boosts efficiency to build grassroots power and mobilize groups.

Grassroots Earned Media & Advocacy

We build capacity to affect public opinion through earned and digital media. Short- and long-term programs elevate local voices on the issues.

Working with our extensive networks across the country and engaging local stakeholders, we organize media-friendly events that amplify campaign messages through local media coverage and cut through the congested airways to directly reach targeted audiences.


SPECIFIC ACTIONs

Organizing

• Grassroots strategy
• Personal story
• Base, persuasion, & new audiences
• Local staff and diverse communities
• In-depth training
• Digital & social media integration
• Performance analysis & evaluation

 

Earned Media

• Advocacy strategy
• Local media events
• Traditional and non-traditional partners
• Coalition building & support
• Grassroots integration
• Strategic event concept development
• Message synergy
• Social media amplification
• Performance analysis & evaluation


KEY CAPABILITIES

Campaign Management

Provide a management team with dedicated project managers and senior level oversight.

Data Analysis & Evaluation

Targeted outreach and measured results.

Social & Digital Media

Amplify organizing actions and event messages with online engagement through integrated digital resources.

Operations

Staff onboarding and payroll as well as logistics support for teams and events.

In developing strategies, recruiting qualified staff, training teams, creating reporting structures, and executing campaign plans, we partner with our clients to achieve their goals. Above all, we are accountable to our clients for our work, meeting expectations, and achieving success.